Purchase Flow for Product Launch

ROLE: Copywriting, UI, User Research, UX, Visual Design

StreetEasy’s first advertising product targeted at real estate agents required lots of education and hand-holding to ensure a seamless and successful rollout.

OUR AUDIENCE WAS UNFAMILIER WITH ONLINE ADVERTISING, SO WE EXPLORED VARIOUS WAS TO EXPLAIN OUR PRODUCT VALUE TO USERS

WE BROUGHT IN USERS TO TEST VARIOUS SELF-SERVICE FUNNELS AND EDUCATION WIZARDS