Increase Conversions on High Traffic Pages

ROLE: UI, User Research, UX

StreetEasy’s building pages had the most entrance traffic but the highest bounce rate. I needed to identify and solve for the unmet user needs to improve performance.

I PULLED GOOGLE ANALYTICS DATA TO IDENTIFY EXISTING PAGE ELEMENTS WITH HIGH ENGAGEMENT

I DESIGNED & TESTED PROTOTYPES WITH USERS IN LOCAL USABILITY INTERVIEWS

AND LEARNED USERS WANT TO SEE LISTINGS RIGHT AWAY

AFTER INTIAL SUCCESS ON MOBILE WEB, WE REFINED AND BROUGHT THIS FEATURE TO DESKTOP

A HUGE SUCCESS, OUR BOUNCE RATE DROPPED 80% AND OUR CONVERSIONS WENT UP 200% ACROSS ALL DEVICES