Email Design
ROLE:
Copywriting, HTML & CSS, Visual Design
From general advertising to actionable alerts that serve as extensions of the site and app user experience, I’ve worked on many email projects for various brands.
AS A SMALL B2B STARTUP, OUR EARLIEST EMAILS WERE CONTENT HEAVY WITH LOTS OF PRODUCT-SPECIFIC CUSTOM COPYWRITING
AS OUR STARTUP EVOLVED, I CONTINUED TO DESIGN & HAND-CODE ALL OUR EMAILS, IN ADDITION TO TRACKING PERFORMANCE IN GOOGLE ANALYTICS FOR ONGOING TWEAKS
PERFORMANCE OPTIMIZATION WAS THE DRIVING FORCE ON ZILLOW EMAIL DESIGN
EMAILS AT STREETEASY WERE USUALLY PLANNED & DESIGNED DURING THE PRODUCT WIREFRAMING PROCESS TO ENSURE A SEAMLESS USER EXPERIENCE
